23&Main was established as a way to share the Disney® magic with as many people as possible. On this site you’ll find the latest new merchandise, reviews of things we love, and advice to help you choose the best products.
Our name was chosen as a tribute to Walt himself. The number 23 represents the year Disney® was formed, 1923. The word Main comes from Main Street USA, a prominent feature in both Disneyland and Walt Disney World’s Magic Kingdom.
Our goal is for our visitors to feel welcome here, as comfortable as a stroll down Main street. We won’t ever claim to cover all the wonderful Disney merchandise that is out there, but we will promise to cover what we feel best captures that Disney® magic. We hope you enjoy your visit to the site and look forward to having you back!